Over the years, blogging has evolved into a useful tool for businesses to post regular content for their audience and to help them grow. If your business isn’t writing a blog here are a few reasons why you should be.
It will reflect well on your SEO
Ranking as high on Google as possible is something that companies strive towards, a blog would provide fresh and new content on a regular basis. All websites that have good SEO performance will have regular content. Making regular updates will help search engines see your blog and help you rank higher on Google than a website which hasn’t been updated in months.
It gives the company a voice
Having a blog creates not only a place to provide regular updates but to promote your company in general. The blog can be used to showcase market trends and what your company is doing about that and can also be used to highlight the personality of the brand.
Gives you an insight into your audience
When it comes to your customers you want to know what they are and are not interested in. This will give you an insight into what products/services to showcase and can be obtained by analytics software such as Google Analytics. If a post about a certain product gains more interest then it can give you an idea for future posts to gain the same interest. Not only this but you would be able to track what days of the week and what times are the most popular. This is an effective way of knowing when to post and gain the most attention to your blog.
Creates an opportunity to share your company
Blog posts are a good way to get people to share your content and spread the word about your company. Plugins such as AddThis allow you to add sharing buttons for social media such as Facebook, Twitter, Google+ and others like we have at the bottom of this page. This allows people to share the post with their friends and followers and increase the engagement of your blog posts.
These are just a few of the benefits of using a blog on your website but with enough time it will become a valuable resource.
If you have any questions about the use of a blog for your company, go to the message bar on the bottom left of this page and we will be happy to give some more advice and tips.